{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brands drive direct exposure via social media sites advertising and marketing, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't altered a lot in years; it does not have TikTok, and doesn't provi